The Ultimate Sales Skills Boot Camp

March 3 - 5, 2020

Miami, FL

DoubleTree by Hilton Hotel Miami Airport & Convention Center

What is Sales Edge?

It's a fact. Knowing what to say ... MATTERS. And that's why every year, for the last 5 years, thousands of the world's smartest agents have descended upon Sales Edge to learn new scripts, and what's actually working RIGHT NOW in Real Estate. Now, it's your turn.

If you're a sales professional, broker owner, consultant, or entrepreneur, Sales Edge is YOUR event. Welcome home.

Why Do People Attend Sales Edge?

Most battles are won before they’re fought… Did you prepare? Did you warm up? Did you practice? When you do those things, you’re primed to win the battle. The same holds true for prospecting and converting sales. Sales Edge is all about preparing you so when you find yourself face-to-face with a prospect, you’ve mastered WHAT to say so you can simply be yourself, build rapport and close the deal. Without that preparation, you know what happens… you’re in your head, trying to think of what to say next, and you never fully connect with the human beings sitting across from you. Or you say the wrong thing and shoot yourself in the foot. Three days at Sales Edge will eliminate those costly mistakes once and for all.

130+ Pages of Ready-to-Use Scripts for Virtually EVERY Situation You Face

Agents who have attended Sales Edge multiple times often talk about their dog-eared workbook that virtually becomes their “Business Bible.” When you attend, you’ll receive a spiral-bound workbook packed with scripts and tips to help you overcome any challenge and win more business!

From FSBOs to Expireds to repeat clients and referrals to Open House dialogues and door-knocking scripts, it’s all in there! The workbook also includes tips for online lead conversion and an entire Listing Presentation script!

There’s even nine pages of marketing samples you can “ripoff and duplicate” so you can attract more business.

The Sales Edge workbook includes pages and pages of Objection Handlers, email campaigns and more, including:

  • 25 Questions to Ask Every Buyer
  • The Exact Words to Overcome Commission Cutting Requests
  • 9 Prep Steps You Should Take Prior to Every Listing Presentation
  • 33 “Embedded Commands” for More Persuasive Communication
  • A 19-Point Marketing Plan for Every Listing
  • And much, much more!


Day 1 - Mar 3 - 8:00am to 5:00pm
Morning Sessions
Registration (8:00am-9:00am)
8 Deadly Sins of Presenting
Database System and Marketing
Database Dialogue
Afternoon Sessions
Online Lead Conversion
For Sale By Owner
Traditional Lead Conversion Techniques and Dialogue
Video Conversion Techniques
Day 2 - Mar 4 - 9:00am to 5:00pm
Morning Sessions
Influence and Persuasion Techniques
Mega Open House
Geographic Farming
Buyer Presentation
Afternoon Sessions
Buyer Presentation (Cont’d)
Your Listing Marketing Proposal
Qualifying the Listing Appointment
Day 3 - Mar 5 - 9:00am to 5:00pm
Morning Sessions
Online/Digital Rapport Building Techniques
10 Steps to Win Every Listing
Listing Presentation (Introduction and Presenting Marketing Proposal)
Afternoon Sessions
Listing Presentation Cont’d (Pricing the Property)
Listing Closing Techniques
Handling the Most Common Seller Objections

*Agenda order is subject to change

Early Bird


Expires: 12/04/2019
Super Saver


Expires: 01/03/2020


Expires: 02/02/2020

For group discounts, give us a call:

(949) 336-3355

Money Back Guarantee

We are so confident that the strategies you’ll learn at Sales Edge will be useful in growing your business, we’re absorbing all the risk.

You may receive your money back if all of the following apply:

  • You purchased a ticket to the event.
  • You attended the entire event.
  • You were not satisfied that the information and/or materials presented at the event are/would be of use to you.
  • You completed your workbook during the event; and
  • You submit (a) proof of payment, (b) written certification that you attended the entire event, (c) written certification that you are not satisfied that the information and/or materials presented at the event are/would be of use to you, and (d) your completed workbook onsite to a Tom Ferry employee and are issued a receipt of same.


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About the Speaker

Sales Edge is presented by Tom Ferry master trainer Bill Pipes. Bill has been active in the real estate industry since 1995 as an agent, speaker, and company owner. Since then Bill has influenced well over 100,000 top producing real estate agents and mortgage professionals across North America.

Bill specializes in helping real estate professionals improve their overall business models, sales and objection handling skills, as well as their lead conversion abilities. Bill has been trained in Neuro Linguistic Programming which he teaches at events to help attendees increase confidence, presentation skills, closing strategies, and persuasion techniques.

Event Venue & Hotel Options

Venue: DoubleTree by Hilton Hotel Miami Airport and Convention Center

Address: 711 NW 72nd Ave, Miami, FL 33126

Room: Royal Poinciana Ballroom

Parking: $5 Daily Self-Parking / $7 Overnight Self-Parking / $12 Valet Parking

Attendee Discounted Sleeping Room Rate: $199/night

Cut Off Date: Thursday, February 6, 2020 or until room block sells out, whichever occurs first.
Rooms at the group rate are limited and available on a first come, first-served basis.

Frequently Asked Questions

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