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Being successful in real estate is easy!

Just set a bunch of appointments ... give an amazing listing presentation every time ... hold perfect open houses ... get all of the paperwork done without any hiccups ... complete escrow on time ... and collect your big commission check. Over and over and over again. 

We all know that real estate simply doesn't work like that.

Which is exactly why we've created a 3-day training event just for you called Sales Edge.

Sales Edge Gives You the Scripts, Sales Skills and Mindset to Convert Leads into Appointments and Appointments into Sales Faster and with Less Stress

When you attend you'll learn how to finally stop working like the agent in this video and get your Sales Edge... 

Buy Your Tickets

  • Master Your Sales Persuasion and Objection Handling Skills

  • Dramatically Increase Your Lead to Appointment Conversion Rate

  • Bulletproof Your Listing and Buyer Presentations

Sales Edge

Early Bird Price: $297
(Before Friday, October 20th)

Advanced Price: $347
(Before Wednesday, December 6th)

Full Price: $397

*Use Applicable Coupon Codes at Checkout

Book 3 New Listings Appointments in 1 Week

When you attend Sales Edge you will learn the most effective dialogues for booking appointments. During this event, you'll be given specific assignments and techniques by Bill to set more appointments.

We've seen some agents book 20 appointments during the event! On average attendees book 3 listing appointments during the event when they combine their new skills with the assignments. How many listing appointments do you think you will set at Sales Edge?


Day 1 - Wednesday, December 6th - 9:00am to 5:00pm
Gaining Your Edge
Generating Repeat & Referral Business
Persuasive Language Patterns
Online Lead Conversion
Day 2 - Thursday, December 7th - 8:30am to 5:00pm
Door Knocking Your Farm
Rapport Building Techniques
Mega Open Houses
Buyer Consultations
Day 3 - Friday, December 8th - 8:30 to 5:00pm
Mastering Expireds
The Listing Presentation
For Sale by Owner (FSBO)
6 Phases of Mastery
*Agenda order is subject to change


Venue: Embassy Suites Dallas Frisco Hotel Convention Center
Address: 7600 John Q Hammons Dr, Frisco, TX 75034
Parking: $5/day Self-Parking

Attendee Discounted Sleeping Room Rate: TBD
Cut Off Date: TBD
Book Now: Embassy Suites Dallas Frisco Hotel Convention Center

Take Home the Proven Playbook for Success

When you combine the expert training you’ll receive from this three day immersion event and the proven tools and techniques in the workbook, you’ll be able to skillfully execute on what you’ve learned at Sales Edge long after the event is over. 

With your 135+ page event workbook you'll always be able to refer back to the:

• 20+ time tested scripts for closing more deals

• 40+ marketing pieces

• Proven objection handling dialogues 

• Text message and email campaigns

Time is Limited, Skills are Limitless!

About the Speaker

Sales Edge is presented by Tom Ferry master trainer Bill Pipes. Bill has been active in the real estate industry since 1995 as an agent, speaker, and company owner. Since then Bill has influenced well over 100,000 top producing real estate agents and mortgage professionals across North America.

Bill specializes in helping real estate professionals improve their overall business models, sales and objection handling skills, as well as their lead conversion abilities. Bill has been trained in Neuro Linguistic Programming which he teaches at events to help attendees increase confidence, presentation skills, closing strategies, and persuasion techniques.

Frequently Asked Questions

Yes, discounted event rates are a benefit of being in our coaching programs. Team+ and Elite+ members attend Sales Edge for free and Core+ clients only pay $99. To claim your special member pricing make sure you log into the member center before purchasing your tickets. Cannot be combined with any other offer.

If you think about every interaction you have with your past clients, sphere of influence, geographic farm, online leads and other leads sources as an opportunity to set an appointment and you simply improved your conversion rate by 50% because you knew the right things to say and how to say them - then you’d double your chances at taking more listings and more buyer sales.

In Real Estate, EVERY opportunity counts … and because you want to sell more homes in less time!

The worst thing most new agents do is they practice on their potential clients. Instead, come spend three days with us practicing the right scripts, delivered the right way with other likeminded real estate professionals. You might even get a few referrals from all of the networking you’ll be doing.

If you’re new to real estate then you can’t get to a Sales Edge event fast enough. It’s so important for you to develop good habits from the get go.

If you’re feeling stuck, Sales Edge is the perfect opportunity to hit the REFRESH button on your skills and confidence.

Most importantly, you’ll network and interact with other agents and learn what’s working NOW in the real estate industry.

Yes! Besides Success Summit, Sales Edge is our most commonly repeated training event. We even have some agents that attend Sales Edge 3x a year! Repeat attendees will tell you that they gain new insight into their business every time they attend, and leave the event with confidence and unstoppable sales skills.

You’re going to learn how to generate more leads, turn a higher percentage of those leads into appointments and ultimately sell more homes. You’ll do this by learning time-tested scripts, dialogues and marketing techniques that cause our clients to earn 10X the industry average. Not to mention you’ll leave with a bullet proof listing and buyer presentation.

Great! What You Say Matters was created as a “Sales Edge in your pocket” and the perfect complement to the live 3-day Sales Edge Training. But WYSM is not a substitute for the entire live training, networking, and masterminding that Sales Edge gives you.

Come with an open mind to learn the best techniques that are making the biggest difference in the industry today. Tom Ferry events are a great networking opportunity, so bring lots of business cards and something to take notes on.

Previous attendees will tell you that their event experience was even better with a colleague by their side, as it helps them stay accountable after they’ve returned home from the event. So bring a colleague … or your entire office!

At some point during the event you may learn about an exclusive offer. If you choose to buy, great, if not, we are glad you joined us for the day and hope that you walked away some great tips and techniques to implement into your business immediately for growth.

Yes. We are so confident that the strategies you’ll learn at Sales Edge will increase your business, we’re absorbing all the risk.

You may receive your money back if all of the following apply:

  1. You purchased a ticket to the event;
  2. You attended the entire event;
  3. You were not satisfied that the information and/or materials presented at the event are/would be of use to you
  4. You completed your work book during the event; and
  5. You submit (a) proof of payment, (b) written certification that you attended the entire event, (c) written certification that you are not satisfied that the information and/or materials presented at the event are/would be of use to you, and (d) your completed workbook onsite to a Tom Ferry employee and are issued a receipt of same.
If all the foregoing is completed, you will be issued a refund check within approximately two weeks from the date of the event.

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Because Knowing What To Say Matters! Attend Sales Edge